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A Holistic and Disruptive Approach to Digital Ad Business
DISCOVER GLADGLAD is a Cryptonote based coin which will be used in GLAD platform for Online Advertising.
As technology developed, like all habits; the methods of digital advertising has changed in terms of displaying, selling and purchasing. Advertisers explored the new features and advantages of Digital Platforms and has been moving from traditional to digital as they experience the benefits of the new advertising era.
Programmatic advertising enables the companies to share their brand messages more effectively and more focused with high returns. Programmatic achieves this with its ability to use multi-channel platforms where many SSPs(Supply Side Platform) are integrated and where Big Data is highly utilized which provides transparency for smart selling and purchasing.
GLAD DSP aims to perform Online Ad and Programmatic Process using a token called GLAD. With integration of high number (more than 100) of SSPs (Supply Side Platform), GLAD promises advertisers to reach millions of publishers all over the world.
GLAD will provide transparent, real-time and reliable reporting by the help of blockchain technology and will enable advertisers to monitor and enhance their campaigns to get the maximum benefit of Programmatic. Campaign performance will increase by reaching real target mass and by using resources in smarter way.
RTB is the basis of GLAD programmatic ad purchases. RTB (Real Time Bidding) infrastructure and integration provides advertisers an open bidding process where offers and ad spaces are evaluated in real time and the best offer wins the bid and the ad is published. Offer optimization, target selection, price adjustments are very important and should be studied very carefully. GLAD provides the best algorithms and system to get maximum bid performance.
Integration with SSPs are very crucial to reach highest possible inventory worldwide. GLAD will be integrated with hundreds of SSPs.
GLAD DSP has very enhanced tools which makes it a very user-friendly platform. On a single page, user can see and update all campaigns and all details like clicks, cos; information about SSP, website, URL, cost per website etc. This enables advertisers to monitor campaign performance.
GLAD works on all channels like Web, Mobile and App platforms.
GLAD has also a DMP function. DMP enables website owners to collect user data and reuse, monetize those data. The data collected by the GLAD DMP platform is used by GLAD DSP for targeting options.
GLAD DMP has of 2 main components. First component creates pixel and segments and then collects data. Pixel code generated by GLAD DMP is activated in a website to start data collection. Pixel code can be generated both for each site separately and for generic for all sites.
After collecting data by pixel code, those data should be segmented by using rich segmentation features of GLAD DMP.
Second main component of the GLAD DMP is the screens that segments are displayed and are made available for sale (data monetization). This screens shows unique visitors and segment prices are defined and data is made ready for use and to sell. Moreover, usage of data and generated revenue by this data can be monitored through these screens of GLAD DMP.
You can find all the details about our plans to distrup traditional advertisement methods in our whitepaper.
The private pre-sale will end on May 31th or when the hard cap of 100,000,000 GLAD is reached.
Current GLAD Coin price: 0.00009452 BTC
| Quantity | Price | Bonus Rate |
| 500K | 0.00005910 BTC | 50% |
| 1M | 0.00007085 BTC | 40% |
| 1.5M | 0.00008271 BTC | 30% |
| 2M | 0.00009452 BTC | 20% |
| 5M | 0.00010634 BTC | 10% |
ICO will start ad the end of Private Pre-Sale and end on June 31th or when the hard cap of 10,000,000 GLAD is reached.
Aydın Çamlıbel
Sales Advisor
30 years experience in telecommunication sector, Siemens, Telsim, Vodafone Turkey and Turk Telekom Group.
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Emmanuel Steins
Technology and Architecture Advisor
20 years of visible achievements on numerous engagements, Overall extensive experience in management of IT organizations and large & international projects
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İsmail Hakkı Polat
Strategy & Marketing Advisor
Ismail Hakki Polat graduated from The Middle East Technical University Electrical & Electronics Engineering Department in 1989.
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Jun Hao
Cryptocurrency Expert
Consulted for more than 10 ICOs. Over 25,000 followers on different platforms. Passionate about Cryptocurrency and the underlying technology, blockchain.
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Pasquale Longobardi
USA and Canada Marketing Advisor, Project Management Advisor
Technology Executive having 20+ years experience in IT and Telco Skilled mainly in installation, configuration, migration, and implementation of Business Support Systems.
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Thomas Brill
Global Business Development Advisor
Thought leader, ignites staff and customer engagement, develops and deploys ambitious sales strategies to capture attention and sharpen the competitive edge.
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Vladimir Cambur
Blockchain and Software Development Advisor
Years of experince on Unix/Linux platforms and among the early adopters of Cryptonote and Forknote blockchains.
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